Alan is a senior executive with more than 35 years of operating and strategic marketing experience. He has an established track record of designing and executing strong partnership solutions to complex business challenges and a history of successfully implementing plans for reducing investment, time to market, and business risk. Before co-founding Viridia Energy, Alan served as EVP for North American Biofuels Company, which works with alternative feedstocks in the biodiesel marketplace. Prior to that, Alan co-founded Brand Experience Lab, LLC (BEL), a next-generation marketing agency that brought together university research, futurist strategies and industry experts to develop unique branding experiences. Alan also founded WSI/Word Systems, a company that was eventually acquired by Sulcus, one of the largest hospitality automation companies in the world.